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Breast Massage Robot
Posted in health on Feb 18, 2008 at 8:47 AM
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A Brief Introduction to the Breast Massage Robot

Patent No:PCT/CN2007/070908
Application 1.11.2007 priority date 9.11.2006

The simulation breast massage device is an unprecedented mechanical device, which is capable to give physical massage to human breast the way professional massagers do. Its inventor, Mr. Wang Wei, already filed a series of patents for this invention.

The Beijing BUBBY Robot Technologies CO., LTD preparatory team was established for the purpose of applying the Breast Massage Robot (BMR) to market. The team is led by Mr. Wang Wei and his assistant. The engineers who are working in the team developed the patented device into the Breast Massage Robot (BMR) by equipping it with an intelligent control system. Now, the research and development work of the massage cream which boasts effects of destroying cancer cell and improving the growth of breast is going on.

The BMR is expected to be in great demand. Along with the improvement of living standard, the incidence of mastopathy is rising. Currently, the average incidence of mastoscirrhus is 11% in developed countries and doubling every year in China. Seventy percent of women are suffering various mastopathies. Three percent of them got canceration and they are still constantly being joined by about 200 thousand new patients each year (data resource: the Pink Ribbon Group Program, sponsored by Estee Lauder, broadcasted by Beijing TV Station). Forty thousand patients died from mastoscirrhus every year. It is universally accepted by traditional and western medicine that regular and certain massage can efficiently bring down the possibility of mastopathy. There are some reports alleged that the massage performed on pregnant women’s breasts would be helpful for them to give birth to their babies. But there is few women have chances to accept massage from professional massagers every day. The BMR will be playing a role of massager’s substitution, serves up massage whenever you need.

As a result of market research, we specified our targeting consumer groups which are listed below:

1.Girls who are reaching or having reached puberty, hope to improve the growth of breast.

2.Women who received surgery in the breast, desire to have a faster and better recovery.

3.Mothers, who are nursing babies, want to release the pain and to accelerate the secretion of breast milk.

4.Female who is having the period, want to release the swelling pain of breasts.

5.Women who want to lower the incidence of mastopathies.

6.Women, who are under pressure, want to relax themselves.

7.Women who want to improve the quality of their sex activities.

8.Women who want to have pretty breasts.

The Breast Massage Robot stimulates massager’s hand movements to perform comfortable massage. It is capable of automatically adjusting itself to fit various breast shapes. It also features good portability and a variety of massage programs.

We will sincerely corporate with investors to make the BMR the hottest high-tech product worldwide.



The Beijing BUBBY Robot Technologies CO., LTD preparatory team

Team Leader: Wang wei

Phone: 010-68461551

Email: massage99@sina.com






























The Business Plan for the Breast Massage Robot

1.Introduction

The simulation breast massage device is an unprecedented mechanical device, which is capable to give physical massage to human breast the way professional massagers do. Its inventor, Mr. Wang Wei, already filed of patents for this invention（Patent No:PCT/CN2007/070908 Application 1.11.2007 priority date 9.11.2006）. The device is expected to be filling market vacancy and in great demand.

The simulation breast massage device can be developed into the Breast Massage Robot (BMR) by being equipped with an intelligent control system. The purpose of this business plan is finding investment we need, to apply the BMR to market and make it hottest high-tech product worldwide.

2.Market demand and competitors

Along with the improvement of living standard, the incidence of mastopathy is rising. Currently, the average incidence of mastoscirrhus is 11% in developed countries and doubling every year in China. Seventy percent of women are suffering various mastopathies. Three percent of them got canceration and they are still constantly being joined by about 200 thousand new patients each year (data resource: the Pink Ribbon Group Program, sponsored by Estee Lauder, broadcasted by Beijing TV Station). Forty thousand patients died from mastoscirrhus every year. It is universally accepted by traditional and western medicine that regular and certain massage can efficiently bring down the possibility of mastopathy.

Currently, there are more than 20 domestic companies producing breast massage devices under various brands in 4 categories:

I.Electric pulse model: the stimulation to the breast comes from electric pulse which comes from button-battery-powered electric pulse circuit devices in the bra’s cups.

II.Vibration model: the vibration stimulation to the breast comes from micro motors and centrifugal rotors in the cups.

III.Negative pressure model: breast skin repeatedly be drawn up and dropped by negative pressure that caused by compressors contained in the cups.

IV.Rotation model: the rotation massage to the breast comes from mechanical devices.

The result of the survey, which was conducted among users of massage devices mentioned above, shows that most of them did not feel comfortable during the massage; some devices even caused slack-skin on their breasts. And there are no evidences prove these devices are effective. So they are wondering if there is any device is actually comfortable and effective.

Product introduction:

Massage is good, but there are few women have chances to accept massage from professional massagers every day. The BMR will be playing a role of massager’s substitution, serves up massage whenever you need.

The massage is performed by both head and poles, during the massage the former circles as well as the latter draws and drops.

The Breast Massage Robot stimulates massager’s hand-movements to perform comfortable massage. It is capable of automatically adjusting itself to fit various breast shapes. It also features good portability and a variety of massage programs.

The regular use of BMR will improve the immunity and the growth of galactophore cells; prevent and ease mastopathies; keep breast in good shape; relax body. The hormones stimulated by massage can keep your body in active; ease the pain and accelerate the secretion of breast milk for mothers; improve the growth of breast for girls who are reaching or having reached puberty; accelerate recovery for women who received surgery in the breast.

3.Market outlook

As a result of market research, we specified our targeting consumer groups which are listed below:

1.Girls who are reaching or having reached puberty, hope to improve the growth of breast.

2.Women who received surgery in the breast, desire to have a faster and better recovery.

3.Mothers, who are nursing babies, want to release the pain and to accelerate the secretion of breast milk.

4.Female who is having the period, want to release the swelling pain of breasts.

5.Women, who are under pressure, want to relax themselves.

6.Women who want to improve the quality of their sex activities.

The following table is the sales expectation within and beyond China’s

Geographical area Expected sales Note

volume/yea

China mainland 360,000 sets Daily sales in top 20 cities (ranked in

expenditure, for example Beijing, Shanghai,

Guangzhou and Chongqing) are expected to be

more than 1000 sets

South east Asia 180,000 sets Total daily sales of both South Korea and

Japan is expected to be more than 500 sets.

Europe and America 360,000 sets Daily sales is expected to be more than

1000 sets.

Total 900,000 sets

The sales volume above is the result of following formula:

Sales volume = Total amount of potential consumers * rate of identity index * purchasing power index * purchasing probability (during certain period) * revise index

4.Product models and investment

a)Model: the patented device is projected to be produced in 4 models:

Model
Function
Target Group’s consume level

Super

Luxury
Numerical control motor;

Interactive between userand computer;

Air conditioning; Magnetic therapy;

updating on–line; on-line remote.
Top level

Luxury
Numerical control motor;

Air conditioning;

Magnetic therapy.
Higher level

White

collar
Normal motor;

Air conditioning.
Normal level

Massager
Normal motor; massage only.
Lower level



Table 2

The industrial design (OEM), for all four models, will cost US$150,000.

The development cost for the massage cream will be US$60,000.

b)Profitability pattern:

1.The products will be in 4 categories:

2.Umbrella-Style BMR

3.Clamp-Style BMR

4.Massage cream

Electric acupuncture instrument

Market development step 1: We choose a famous beauty-salon or chain massage salon to corporate with and to conduct breast massage service. Through the corporation we can establish the massage service procedure; set up the prices of services; obtain the feedbacks about the BMR from users; further specify target consumers, including salon customers and household users.

If the result of corporation is acceptable, we can directly sell our product in all of partner’s salons.

Market development step 2: We will extend such corporation model to other beauty-salons; sell our products to these partners and sell directly to individuals in their salons.

Market development step 3: We will sell our products through internet, plaza and speciality stores.

Operation model: We will adopt the pattern of co-operation that based on division of labor. The products and manufacture standard will be designed and settled down by design department. The spare parts will be bought by inviting bidding, and they will be transported and resembled respectively by unified allocation and in our OEM factories. The whole market will be divided into several parts; the sales of products in a part will be managed by the general agent of this part.

c)Manufacture schedule


Output
Cost
Total Sales cost
Price for A-class agent
Detail price
Run capital for 90-day term


2009-2010

100,000sets
X

RMB/Set
X

RMB/Set
X

RMB/Set
X

RMB/Set
$3.5Million




2011-2013

300,000sets
X

RMB/Set
X

RMB/Set
X

RMB/Set
X

RMB/Set
$7Million




2014---

900,000sets
X

RMB/Set
X

RMB/Set
X

RMB/Set
X

RMB/Set
US$14Million



Table 3

d)Profitability schedule (after 25% tax)

2009-2010
Profit/Year：(US$10Million +LQ*sets+ Massage cream) *75%

20011-
Profit/Year: （US$50Million +LQ*sets+ Massage cream）*75%

2014
Profit/Year:（US$132Million +LQ*sets+ Massage cream）*75%



Table 4

LQ is additional value of brand and appearance.

e)Staff

The Beijing BUBBY Robot Technologies CO., LTD preparatory team now has a car and 6 members: team leader and general engineer Mr. Wang Wei; assistant team leader and assistant general engineer; two mechanical engineers; an automatic control engineer; a network administrator. We not transact business licence now, for lack of money. The company will be registered when it can take most advantage of favorite tax policy.

The staff of the company in the future will includes 18 people: general manager and a vice general manager, a secretary, six business managers, two logistics managers, an industrial design manager, a technical engineer, a website administrator, two accountants and two warehouse administrators.

The total salary of the staff, for a year, will be US$21,6000.

f)The administration spending will be US$115,000 (includes office equipments and rent).

5.Initial operation capital

The total initial operation capital will be US$526,600+X +Y. The capital will include: industrial design cost and R&D cost for the 4 models (US$100,000); R&D cost for the massage cream(US$60,000);Administration spending and initial capital(US$115,000); warehouse rent (US$50,000); logistics cost(US$30，000); salary(US$21,6000); products certification cost(US$30,000); manufacture and resemble cost for spare parts(us$ X, see table 3); advertisement spending-includes cost of participating 6 domestic and abroad Exhibitions of Innovation Research and New Technology (us$ Y,).

Try to get a loan, US$526,600+X +Y for the first year,US$1Million+table 3 since the second year.

We will sincerely corporate with investors to make the BMR the hottest high-tech product worldwide.

For video of breast massage device please visit http://massage99.blog.sohu.com/

Team Leader: Wang wei Phone: 086-010-68461551

email: massage99@sina.com

Thankyou care for us!

The Beijing BUBBY Robot Technologies CO., LTD preparatory team

team leader: Wang wei

12.2.2008

The State International Property Office of P.R.C. website: http://www.sipo.gov.cn/sipo/





Patent Application Records

1.Simulation Breast Massage Device 200320101677.1

Application Date 2003.10.24

2.Bra-style Simulation Breast Massage Device 200510069440.3

Application Date 2005.5.10

3.Bra-style Simulation Breast Massage Device Model B 200510080043.6

Application Date 2005.6.28

4.Bra-style Simulation Breast Massage Device Model C 200510082785.2

Application Date 2005.7.12

5.Bra-style Simulation Breast Massage Device Model D 200610081410.9

Application Date 2006.5.18

6.Simulation Mechanical Breast Massage Device 200610137890.6

Application Date 2006.11.9

(7. COPY 6.)

7.Simulation Mechanical Breast Massage Device PCT/CN2007/070908

Application Date 2007.11.1



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